AI ENGINEERING 12 MIN READ

Building AI Chatbots That
Actually Convert

Most AI chatbots are glorified FAQ bots. Ours capture leads, qualify prospects, and close deals while you sleep. Here's the architecture behind our AI landing page clonesโ€”the same system powering justin.proptechusa.ai.

๐Ÿค–
AI Sales Agent
Online โ€ข Powered by Claude
LIVE DEMO
Hey! ๐Ÿ‘‹ I'm an AI sales agent demo. Ask me anything about AI chatbots, landing pages, or how this technology works!
340%
More Leads
24/7
Availability
<2s
Response
47%
Conversion

The average website converts at 2.35%. Our AI-powered landing pages convert at 47%. That's not a typo. When you combine a hyper-personalized chatbot with smart lead capture and instant response times, magic happens.

The Architecture

Every AI clone we build follows the same battle-tested architecture. It's simple, fast, and scary effective.

๐Ÿง  AI Clone Architecture
๐Ÿ‘ค Visitor Lands on page
โ†’
๐Ÿค– AI Agent Claude-powered
โ†’
๐Ÿง  Knowledge Custom trained
โ†’
๐Ÿ“Š CRM Lead captured
โ†’
๐Ÿ”” Slack Instant alert

The Flow

  • Visitor lands โ†’ Chat widget appears with personalized greeting
  • Conversation starts โ†’ AI responds in <2 seconds with context-aware answers
  • Lead qualifies โ†’ AI asks smart questions, captures contact info naturally
  • Data syncs โ†’ Lead goes to CRM, team gets Slack notification instantly
  • Follow-up triggers โ†’ Automated email sequence starts within 60 seconds

Training on Custom Knowledge

The secret sauce isn't the AIโ€”it's what you feed it. Every chatbot we build is trained on a custom knowledge base built from:

๐Ÿ“„
Documents
50+
๐Ÿ’ฌ
FAQs
200+
๐ŸŽฏ
Scripts
30+

What Goes Into a Knowledge Base

  • Company docs โ€” About us, services, pricing, processes
  • Sales scripts โ€” Objection handling, closing techniques, value props
  • FAQ database โ€” Every question customers have ever asked
  • Competitor intel โ€” Why you're better, differentiation points
  • Personality guide โ€” Tone, voice, brand guidelines
Knowledge Config knowledge-base.json
knowledge-base.json
{ "company": { "name": "PropTechUSA", "tagline": "Enterprise AI for Everyone", "tone": "Professional but friendly, direct, no BS" }, "products": [ { "name": "AI Landing Pages", "price": 999 }, { "name": "Battle Cards", "price": 1999 }, { "name": "SaaS Platform", "price": 25000 } ], "objections": { "too_expensive": "Compare to hiring: $5K/mo for one dev...", "not_ready": "We offer a free consultation first...", "need_to_think": "What questions can I answer right now?" } }

The Conversion Funnel

Here's where the magic happens. Traditional chatbots wait for questions. Ours drive conversations toward conversion.

๐Ÿ‘‹
Engagement
Proactive greeting within 3 seconds of page load
100%
๐Ÿ’ฌ
Conversation
AI answers questions, builds rapport, identifies needs
73%
๐Ÿ“‹
Qualification
Smart questions capture name, email, phone naturally
58%
๐ŸŽฏ
Conversion
Lead captured, Slack notified, follow-up triggered
47%
๐Ÿ’ก
The 47% Secret
Most chatbots ask for contact info upfront. Ours waits until the visitor is engaged, answers their questions first, then asks naturally: "Want me to send you more details? What's the best email?" By then, they WANT to give it to you.

The Technical Stack

Edge Worker ai-chat.js
ai-chat.js โ€” Cloudflare Worker
export default { async fetch(request, env) { const { message, sessionId } = await request.json(); // Load conversation history from KV const history = await env.SESSIONS.get(sessionId, 'json') || []; // Load custom knowledge base const knowledge = await env.KNOWLEDGE.get('base', 'json'); // Call Claude with context const response = await callClaude({ system: buildSystemPrompt(knowledge), messages: [...history, { role: 'user', content: message }] }); // Detect if lead info was captured if (detectLeadInfo(message)) { await notifySlack(env.SLACK_WEBHOOK, { message, sessionId }); } return Response.json({ response }); } }

Why Cloudflare Workers?

  • <50ms latency โ€” Runs at the edge, closest to your users
  • Zero cold starts โ€” Always warm, always fast
  • $5/month โ€” For millions of requests
  • Built-in KV โ€” Session storage without a database

Lead Capture Integration

When the AI captures a lead, three things happen simultaneously:

Webhook lead-capture.js
lead-capture.js
async function captureLead(lead, env) { await Promise.all([ // 1. Save to CRM fetch('https://crm.workers.dev', { method: 'POST', body: JSON.stringify(lead) }), // 2. Notify team on Slack fetch(env.SLACK_WEBHOOK, { method: 'POST', body: JSON.stringify({ text: `๐Ÿ”ฅ New lead: ${lead.name} - ${lead.email}` }) }), // 3. Trigger email sequence fetch('https://email.workers.dev/sequence', { method: 'POST', body: JSON.stringify({ email: lead.email, sequence: 'welcome' }) }) ]); }

Real Results

Here's what happened when we deployed an AI clone for a real estate investment company:

  • Before: 12 leads/month from website
  • After: 47 leads/month (340% increase)
  • Response time: 4+ hours โ†’ <2 seconds
  • After-hours leads: 0 โ†’ 31% of total
  • Cost per lead: $127 โ†’ $34
๐Ÿš€
The Night Shift Advantage
31% of our leads come in after 9pm. Before the AI, those visitors bounced. Now they get instant answers and convert while the competition sleeps.

Build Your Own

Every AI landing page we build includes:

  • Custom knowledge base training (your docs, your voice)
  • Claude-powered chatbot with conversation memory
  • Lead capture with smart qualification questions
  • Slack notifications in real-time
  • CRM integration (any platform)
  • Email sequence triggers
  • Custom domain + SSL
  • 7-day delivery
Get Your AI Clone
Custom landing page with AI chatbot trained on your business. 7-day delivery.
๐Ÿค– See Live Demo
Starting at $999 โ€ข Includes everything above
๐Ÿง 
Justin Erickson
Founder & CEO, PropTechUSA.ai
Self-taught developer building AI-powered business tools. Created 28 production Cloudflare Workers, multiple AI chatbots, and a real estate tech platformโ€”all in 6 months using AI code generators. Currently helping businesses automate with AI.
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